Context

Albacross shows you where your visitors work – so that you can turn them into customers today. Use this firmographic information to segment your audiences based on industry or company size and show them personalized content or add-ons.

Key benefits

• Identify leads: Identify the companies that are visiting your website, their funnel stage, buyer intent, and more. You can then use this data to improve their experience and increase your conversion rates.
• Personalize based on industry: If you do business with different industries, you already know that they have different interests and priorities. Industry-based segmentation is a great way to highlight the right products and case studies for each of them, increasing your conversion rate in the meantime.
• Personalize based on company size: Purchasing considerations and product usage vary greatly by company size. Knowing whether a visitor works at a startup or an enterprise company will allow you to adjust your messaging to fit their needs. You can highlight the right plans and relevant features based on the company size.

How does it work?

The Unless integration with Albacross allows you to connect your own Albacross account to Unless. From then on, firmographic information will be added to your visitor's profile and you can create audience segments based on any of the Albacross data points. After activating the integration, all options will appear in the audience builder automatically.

Install instructions

You need an Albacross Reveal account first. In the Unless dashboard, you can simply switch on the Albacross integration by adding your API key that comes with a Albacross Reveal account. Relevant firmographic datapoints can then be accessed from the Audience builder.