Introduction
In today's fast-paced and interconnected world, businesses are constantly seeking innovative ways to meet customer demands and deliver exceptional experiences. One technology that has emerged as a game-changer in this quest is conversational UI.
By harnessing the power of artificial intelligence, the conversational UI platform of UNLESS empowers businesses to engage with customers in a more personalized, efficient, and impactful manner.
This can have serious impact since the data shows that 41% experiences frustration using traditional search methods while 64% found information delivered via conversational AI interfaces valuable.
Imagine a world where customers can receive assistance and support right where they are in the product, around the clock, where their queries are answered swiftly and accurately, and where interactions are tailored to their unique preferences. Conversational UI makes this a reality!
By understanding these benefits, you can unlock the potential of conversational UI to forge deeper connections with customers and gain a competitive edge in today's dynamic market. So let’s dive right in!
Ps. Have you already read part 1?
Benefits of conversational UI
24/7 availability
One of the key benefits of conversational UI is the ability to provide round-the-clock availability wherever the user is whether it's somewhere on the website, in the product, during checkout, etc. With your trained AI agent, you can rest assured that customer inquiries and requests are handled at any time of the day, even outside of regular business hours.
This 24/7 availability eliminates the need for customers to wait for assistance in most cases, reducing frustration and enhancing customer satisfaction. Of course, not every question may be answered but each customer whose question can be answered is time saved and friction avoided. Additionally, this enables your support team to focus on the tickets that really need attention.
Reduced response times
Now of course having an AI agent that can guide and help users around the clock naturally reduces response times. But it doesn’t just end there. Your AI agent can process and respond to customer queries and requests instantaneously. By leveraging generative AI, large language models (LLM), natural language processing (NLP), and machine learning algorithms, it can understand and interpret customer input accurately, enabling quick and relevant responses.
This significantly reduces response times compared to traditional support channels, such as email or phone calls, where customers might have to wait for a human agent. The swift response times contribute to improved customer experiences and help businesses establish a reputation for efficiency and responsiveness.
Increased efficiency
The technology behind conversational UI streamlines business processes by automating routine interactions and tasks. It can handle repetitive inquiries, provide standard information, and execute specific actions without human intervention.
Now, if you’ve ever worked customer support you know there are questions you often get which might require slightly different answers that you’d rather not type every single time. You might even have canned responses to help get you started when crafting a response.
Or those occasions where you have to do a bit of a back and forth, ask a series of questions, and log the answers before you can give a tailored response that fits a customer’s situation? Imagine if an AI agent could help you with that. This can all be much more streamlined by connecting our tools and services like Hubspot, Salesforce, and more using our integrations or the API.
By offloading these tasks, businesses can free up their human resources to focus on more complex and high-value activities. This increased efficiency leads to improved productivity and cost savings for organizations.
Personalized interactions
Unless as a platform has its roots in personalization so naturally our conversational UI technology also supports this. Your AI agent can deliver personalized interactions tailored to each customer's specific needs and interests. You can also configure custom personalities for your AI agents. This way one agent can focus on leads on the website and increasing conversions while another focuses on helping new users navigate the product and have a good onboarding experience.
And with Unless’ conversational UI components, this personalized experience doesn’t need to be limited to the answers given by the AI. The knowledge about these customers can be used for segmentation and to prompt component experiences throughout their journey. If we know the steps a new customer should take on a given page and where they often get stuck, we can address it before it happens.
Or if there is a new feature we’d like to inform our existing customers about, instead of just telling them about it in an email or on social media, we can show it directly in the product and walk them through the steps to implement it.
Conclusion
The combination of 24/7 availability, reduced response times, efficiency, and personalized interactions all contribute to higher customer satisfaction. The conversational UI of Unless, allows businesses to meet customer needs promptly, provide accurate information, and deliver a seamless and convenient experience anywhere in a product.
By exceeding customer expectations and addressing their concerns effectively, businesses can build stronger relationships, increase customer loyalty, and differentiate themselves from competitors.
