Chances are the emails you send out to leads and customers are already segmented and your message is adjusted to the receiver based on their industry, job title, purchase history, category interest, and so on. But what happens when they click through to your website? With this integration, you can pass all that information to Unless and hyper-personalize the experience of each contact.
How does it work?
The ActiveCampaign integration allows you to sync your data between ActiveCampaign and Unless. This data can include contacts, accounts, campaigns, custom fields and more. It can then be used to create audiences and experiences within Unless. You can also send visitor data such as attention span, lead score, and more from Unless back to ActiveCampaign to use in your campaign segmentation.
Once at the Integrations tab of your Unless dashboard, you can select “Unlock” for the ActiveCampaign integration. This will open up a form, where you can provide us with details regarding how you would like to use this integration eg. which data points you would like to be passed and in which direction. We will then configure the integration according to your needs.